While a poached egg over roasted vegetables might not be your ideal breakfast choice, the right picture can make you change your mind in a hurry. As the bright yellow yolk works its way down into the sausage, the mouth starts to water. The greens of the parsley catch the eye and tell the brain that there is some freshness here. The light sheen of the butter on the toast, and the details of the whole grains in the bread, provide the viewer with all they need to place an order.
When you hire a food photographer, this is the response you’ll get from your social accounts, your websites, and even your menu.
Represent And Promote
There might be many reasons why you choose to hire a food photographer, but the main reason should be promotion. If your industry revolves around food in any way (restaurant, bar, café, bakery), then your food is your brand; the direct representation of who you are and what you do. In order for your brand and reputation to stand out from the millions of other people doing exactly what you’re doing, it needs to be seen in a way that’s different from the rest.
Going Beyond The Menu
As with the case of the aforementioned poached egg, the right food photos will bring the people through your door to experience a taste of what they see. As people turn to the internet to decide where to eat, your professional food photos have the opportunity to make the sale before your hostess even seats them. People enjoy looking up brands online, and they love keeping up with the latest changes. Social media provides opportunity for you to announce the newest dishes and specials with gorgeous photos that can change regularly. http://weareloftus.com/wp-admin/post.php?post=3877&action=edit#
It’s Not A DIY Thing
Taking all of your food photos with a smartphone might not be so smart. Remember: anyone can take a food picture, but not everyone can make it look edible. It’s all about the lighting, the editing, and the set-up of the meal that makes someone want to visit your establishment. When you hire a food photographer, it’s like hiring a magician who can pull a rabbit out of a hat and make it look appetizing enough to eat. And that’s how you create a buzz.