Remember the Chef and TV personality Emeril Lagasse? He used special ingredients to take ordinary recipes to new levels. During cooking, he would often say “let’s kick this up a notch” before he added a spice or seasoning that made his dish different from the rest.
Taking Your Instagram To The Next Level
The same can be done when it comes to your Instagram marketing. The user base on Instagram is growing faster than any other social network in the U.S., and it shows no signs of stopping. Visual images are the most favored content, with a total of 74% sharing. This surpasses even blogs and videos. So how can a commercial food and beverage photographer make use of this market?
5 Ways To Kick It Up A Notch
Much like a simple salad gets kicked up a notch with the addition of candied walnuts and sugared currant flatbread, your Instagram can rise to new levels by following a few tried-and-true steps. Though anyone with a smartphone can snap a picture of their food, a commercial food and beverage photographer can make it look as though you could reach into the picture and take a bite.
1) High quality helps. You need to create dynamic photos that are creative, professional, and simply striking. Don’t over process, but play around with filters. Don’t rely too much on editing, but aim to keep your photos consistent. Your followers love your style, so stick to it and let the rest follow.
2) Flat lays are fabulous. When it comes to food, nothing looks quite like a flat lay to expose the beauty of the meal. Whether it’s a shot of breakfast, lunch, or dinner, that overhead view looks lovely.
3) Engage. Instagram is a community, so engaging with your followers is essential for good business. Follow your followers, comment and like their posts, and be sure to reply to people’s questions and comments on your own posts.
4) #uselotsofhashtags. Studies show that Instagram posts that contain 11 or more hashtags get 80% interaction. Use only 10 hashtags and that interaction drops to just 22%. Make use of Instagram’s Explore feature to discover what’s trending, and then lay it on thick.
5) Be original. Never steal other people’s photos. A commercial food and beverage photographer has the ability to take original and gorgeous photos that are as original as the dish they feature.